STYLISTICS FEATURES ON TELEVISION ADVERTISEMENT
ABOUT MEN TREATMENT
Cita Mustika Kusumah, S.S, M. Hum
Program Studi Manajemen Informatika
Politeknik LP3I Bandung
Advertisement is one of the communication tools to deliver message, idea, advice and sometimes it offers the product or the service in order to make people are interested to buy and use it. One of the advertisements is about treatment that is usually used by women and identical with women but nowadays men also need some kinds like that. In this paper, we intend to discuss about the men treatment advertisement on television. Some ways that we can see from these advertisements are the language styles that appear on the advertisement as the form of information utterance and the ways to get the interests of men to try and buy it, so that this advertisement uses special language styles. In this paper, we use the stylistics approach to analyse the television advertisements on men treatment. The research methods is qualitative and descriptive method. First, we search for the valid data then we describe the data based on the theory and the last, we analyse the data. The results of this research show most of the styli stics
features that appear on advertisements use metaphor, hyperbole, personification, assonance and
alliteration. There are some words that exaggerate the meanings. They use these kinds of
stylistics features because they want to persuade the consumers to buy the products.
Key words: stylistics features.