ACTIVATION, PASSIVATION, AND ASSIMILATION STRATEGIES TO REPRESENT ANDREAS LUBITZ IN THE NEW YORK TIMES RELATED TO GERMANWINGS ACCIDENT A CRITICAL DISCOURSE ANALYSIS
Puji Pramesti S.Pd., M.Hum.
Politeknik LP3I Bandung
This study described Theo Van Leeuwen’s inclusion strategies to represent Andreas Lubitz, a
notorious co-pilot who crashed an airbuss to Alpen, in The New York Times. The inclusion
strategies that will be used in this research is limited to activation, passivation and assimilation.
It is aimed to see how Andreas Lubitz is being represented as personal and as someone who has
role in the society. According to Van Leeuwen, activation occurs when someone is represented
as active and dynamic forces in an activity, while passivation takes place when someone is
represented as the one who receive the action. Assimilation is representation of social actor to as
group. The results of the study show that activation placed the first strategy that is usually used
in representing Andreas Lubitz. It means that the texts want to show people that Andreas Lubitz
is the one who organize the suicidal action and prepared everything to support his action, and he
is also the one who has mental illness to do so. It is supported by material process of transitivity
that explain every process that happened is the process of doing. While passivation in these
articles shows that Mr. Lubitz is only common worker that never show any sign of mental ilness.
The transitivity process happen in the passivation also put him as the one sitting in the project
and employer only know less info about him. The assimilation strategy also found out Mr. Lubitz’s role in the society. The use of any addressee makes sure that pilot is the only role that he has.
Keywords: Inclusion, Activation, Passivation, Assimilation, representation